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Welcome to the marketing section in the school of management studies

The study of marketing is a deeply entrenched aspect of Management Studies with a rich scholarly history. It is probably appropriate to say that marketing means different things to different people. For some marketing is mostly associated with the understanding of markets and how individuals and corporations make purchasing decisions, while for others marketing might be a fundamentally creative endeavour. Irrespective of one’s point of view, it is known that marketing sits at the core of almost any business activity. Marketing is therefore fundamental to our understanding of management and a growing body of knowledge has demonstrated its association with to superior business performance.

Because marketing can be seen as a human technology it is often thought off in an applied context. However, marketing also has deeply scientific and analytical dimensions with theoretical roots in economics, psychology, and sociology. It is therefore probably more accurate to describe marketing is both an art and a science. Read more ...

Latest News

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Doves, dragons and diplomats – ‘avatars’ for a new dean
19 October, 2018

There are many guide books for new academic deans and, as an award-winning teacher and researcher, Associate Professor Linda Ronnie did her homework when she applied for the job as the University of Cape Town’s (UCT) Dean of Commerce.

It was Allan Tucker and Robert A Bryant’s book The Academic Dean: Dove, Dragon and Diplomat that she singled out, the trio of “avatars” suggesting just how adaptive deans must be as managers, especially in crisis.“I know which I’m likely to be,” Ronnie quipped.Those who know her will recognise the forthrightness and self-effacing humour.

Ronnie is the first Dean of Commerce among the last four incumbents who is not an economist or accountant. She brings a background in organisational psychology and human behaviour in management and education, along with a wealth of institutional knowledge after more than 15 years at the Graduate School of Business.


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Marketing lecturer scoops excellence in teaching award at The Experiential Classroom XIX
05 October, 2018

Raeesah Chohan, a lecturer at the School of Management Studies, teaches Digital Marketing and Services Marketing to final year Bachelor of Business Science and Postgraduate Diploma students at UCT. She received a partial scholarship from the United States Association for Small Business and Entrepreneurship (USASBE) to attend the Experiential Classroom Workshop XIX; an initiative by the University of Florida's Warrington School of Business.

The 4-day workshop was held at the John P. Lowth Entrepreneurship Centre at the University of Tampa. It comprised seminars by renowned professors in the field of Entrepreneurship and the teaching thereof, with particular attention to the experiential learning and case study methods.


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Nelson Mandela School of Public Governance launched
06 July, 2018

The University of Cape Town’s (UCT) new Vice-Chancellor, Professor Mamokgethi Phakeng, has launched the Nelson Mandela School of Public Governance, describing it as a flagship of UCT that encourages Mandela’s values of ethical and selfless leadership.“The impact this school will make will be long-lasting and epitomises the values which Mandela stood for,” Phakeng said.

The Vice-Chancellor, who began her term of office only a few days ago, said it was also in line with her vision for the university.“The Mandela School epitomises my vision of strengthening our excellence as a university, driving transformation and ensuring a sustainable future for UCT. Through it, UCT is becoming a more African university through its contribution to excellence in leadership and excellence in Africa.”


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