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Why study Marketing

The Marketing field attracts students because it is seen to be an area of study which leads to exciting and challenging work both locally and overseas. Marketing has become recognised as being crucial to success in not only the private sector but also in many other organisations not traditionally regarded as being business enterprises. Given the massive changes taking place in our social, economic and political environment, the tasks of identifying and serving customers’ needs, managing communications with ever-advancing technology and meeting management objectives through marketing strategy have never been more challenging.

The increasing demand for marketing graduates who can apply their knowledge and skills in the workplace and in particular those who have a solid knowledge of the fundamentals of business, testifies to the popularity of the Marketing specialisation of the BBusSc degree and the Postgraduate Diploma in Management in Marketing.

Career prospects are not limited to those types of companies traditionally associated with marketing, i.e. consumer goods sellers; banks, insurance companies, retailers, market research houses, the public sector and many other organisations are employing Marketing graduates on an increasingly greater scale. In addition, with the emphasis today on small business, many graduates find great success in starting their own businesses.

The following courses are required to be taken in order to complete the degree :