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NQF credits: 36 at HEQF level 8

Course convener: Associate Professor G Human

Course entry requirements : Only available to 4th year Business Science marketing students, BUS3041F, BUS3043S and BUS3008W.

Course outline:

This course explores the field of strategic marketing and assumes market and stakeholder orientations. It seeks understanding of strategic analysis in general and customer, company and competitor analysis specifically. It then teaches the craft of strategy design from both prescriptive and descriptive perspectives. Therefore it includes both conventional and contemporary marketing strategy theories. The course concludes with approaches for strategy implementation and specificemphasis on marketing metrics, societal challenges and strategic control.

DP requirements: Students must obtain at least 50% for all class work (projects, assignments and tests) to be allowed to write the examination.


  • Projects, assignments and tests) 50%
  • Final examinations (3 - 4 hours) 50%
  • Consult the course outline for the weighting of assessment components

Last updated : 16 Apr 2015

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