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36 NQF credits at HEQSF level 8

Convener: O Matthews

Course entry requirements: A student must be in his/her final year of study in the Business Science degree taking BUS4050W and BUS4026W and having completed BUS3041F, BUS3043S, BUS3008W and STA3022F.

Course outline: 

Students will be required to undertake a scholarly research project in Marketing. Students will identify and develop a research project to investigate Marketing problems. The research involves the development of a research proposal, a review of the relevant literature, data collection and data analysis. Students report these in a thesis and present their findings to a panel of assessors and their peers. Guest lectures may be invited to provide practical Marketing Research Topics.

DP requirements: Submission of all deliverables and attendance of all guest lectures. Assessment: Various deliverables including a proposal (20%), literature review (40%), final report and presentation (20%). There is no final exam for this course.

Last updated : 21 Jan 2019

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