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Only available to 4th year Business Science Marketing students. 

72 NQF credits at HEQSF level 8 

Convener: J Chigada 

Course entry requirements: BUS3041F, BUS3043S, BUS3008W. 

Course outline: 

The course consists of a number of advanced modules and electives may also be offered. Modules may include Retail Management, Marketing of Services, Relationship Marketing, Social Marketing, International Marketing and Industrial Marketing. Depending on the minimum number of students required, electives may be added or withdrawn on an annual basis. Similarly, module weights may be changed annually. Students should consult with the Marketing section to establish which modules are offered in a specific year. If resources permit students will be allowed to select from multiple modules. As a general rule, this course is available only to 4th year Business Science students. 

Lecture times: Lecture periods vary per semester and per module. Please refer to course outline, and liaise with course convener 

DP requirements: For each module students must obtain at least 50% for all class work (projects, assignments and tests) to be allowed to write the examination. Students must also pass each module (>50%) and obtain at least a 50% aggregate mark to pass the course. 

Assessment: Coursework 50%, Final Exam 50%

Last updated : 20 Nov 2018

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