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18 NQF credits at HEQSF level 7 

Convener: N Madinga 

Course entry requirements: BUS2010F/S

Course outline: 

The Integrated Marketing Communication module aims to provide an overview of marketing communications so that students develop an understanding of, and insight into, the industry, its processes and its role as a business tool. Students will be equipped with the skills to formulate a marketing communication strategy. This course will focus on providing students with an understanding of the different marketing communication tools, the media involved with these, and how these activities form part of the overall marketing strategy. The course will cover traditional and new marketing communication tools, the importance of marketing communication tools, the importance of marketing insights in marketing communication strategy development, advertising and media, as well as the theoretical creative approaches to integrated marketing communications. 

DP requirements: Attendance is compulsory for all tutorials. Students must obtain at least 50% for all class work (projects, assignments and test) to be allowed to write examination. All the class work assessments must be completed.

Assessment: Coursework (projects, assignments and tests) 50%, Final examination 50%

Last updated : 20 Nov 2018

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