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Welcome to the marketing section in the school of management studies

The study of marketing is a deeply entrenched aspect of Management Studies with a rich scholarly history. It is probably appropriate to say that marketing means different things to different people. For some marketing is mostly associated with the understanding of markets and how individuals and corporations make purchasing decisions, while for others marketing might be a fundamentally creative endeavour. Irrespective of one’s point of view, it is known that marketing sits at the core of almost any business activity. Marketing is therefore fundamental to our understanding of management and a growing body of knowledge has demonstrated its association with to superior business performance.

Because marketing can be seen as a human technology it is often thought off in an applied context. However, marketing also has deeply scientific and analytical dimensions with theoretical roots in economics, psychology, and sociology. It is therefore probably more accurate to describe marketing is both an art and a science. Read more ...

Latest News

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Burst of energy from new UCT lecturers
13 December, 2018

Twenty new, full-time academics have celebrated their completion of the New Academic Practitioners’ Programme (NAPP), a holistic programme of professional development for new lecturers at the University of Cape Town (UCT).

Over the six-month programme, they’ve brought with them energy, new ways of looking at the curriculum and innovative ideas about teaching.

The NAPP, which was established in 2004 and is hosted by UCT’s Centre for Innovation in Learning and Teaching (CILT), is open to new full-time academics with not more than five years’ experience in higher education.

The programme starts with a three-day residential retreat in Stellenbosch and includes two one-day workshops on campus. There are two cohorts of 20 participants each, per semester.


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UCT boosts transformation in accounting
31 October, 2018

After a six-year collaboration with the University of Cape Town’s College of Accounting, Walter Sisulu University (WSU) and the University of Zululand (UniZulu) have now been accredited by the South African Institute of Chartered Accountants (SAICA), securing top-quality accounting degrees for their students.

The innovative partnership, designed to build sustainable capacity in two of the leading institutions in KwaZulu-Natal and the Eastern Cape, was funded by the Banking Sector Education and Training Authority (BANKSETA).

Previously, students with three-year accounting degrees from the two universities were required to complete a bridging course at another university to qualify for postgraduate accounting studies. Over the past three years, as part of the accreditation project, students from UniZulu have pursued their Postgraduate Diploma in Accounting (PGDA) at UCT, and those from WSU at the University of Fort Hare or Nelson Mandela University.

WSU received SAICA accreditation for its BCom (Accounting) degree in 2016, with UniZulu following suit with accreditation of its BCom (Accounting Science) degree in August this year.


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Doves, dragons and diplomats – ‘avatars’ for a new dean
19 October, 2018

There are many guide books for new academic deans and, as an award-winning teacher and researcher, Associate Professor Linda Ronnie did her homework when she applied for the job as the University of Cape Town’s (UCT) Dean of Commerce.

It was Allan Tucker and Robert A Bryant’s book The Academic Dean: Dove, Dragon and Diplomat that she singled out, the trio of “avatars” suggesting just how adaptive deans must be as managers, especially in crisis.“I know which I’m likely to be,” Ronnie quipped.Those who know her will recognise the forthrightness and self-effacing humour.

Ronnie is the first Dean of Commerce among the last four incumbents who is not an economist or accountant. She brings a background in organisational psychology and human behaviour in management and education, along with a wealth of institutional knowledge after more than 15 years at the Graduate School of Business.


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