Search our site :

Are you the kind of person who comes up with ideas for new products or services that could make the world a better place?  The Postgraduate Diploma in Entrepreneurship at the University of Cape Town will link you to the insights, ideas and networks and people that can help you turn your passion for innovation into reality.

Launched in 1993, the Postgraduate Diploma in Entrepreneurship was the first of its kind in South Africa.  Since then it has continued to deliver an innovative entrepreneurship-focussed curriculum aimed to equip young graduates with the skills requisite of a changing and challenging business environment. Its entrepreneurial focus is driven primarily by an action-learning based philosophy whereby, in groups of six or seven, students start up and run their own businesses for the duration of the academic year. 

These are real entrepreneurial businesses, involving real money. Through this process students come to locate their authentic inner voices, learn to be proactive and begin to take on the practice of artistry.  These are all constituent parts of the entrepreneurial mindset, a construct better discovered than taught.  Collaborative learning accrues therefore through a host of participants including lecturers, facilitators,volunteer-businessmen and women including past Postgraduate Diploma in Entrepreneurship graduates, and, most importantly, the students themselves. 

As much as our Diploma offers learners an intellectually rigorous approach to teaching and learning about entrepreneurship, creativity and innovation, it understands, too, that with entrepreneurship, the learning process is as much about heart as it is about technique. 

Specialized courses, such as Creativity in Practice and Social Impact Enterprise and The Genesis Project, are positioned to give our students an insight into the mindset of would be creatives and innovators.  

The core course for the honours-level PDE is The Genesis Project (BUS4049W), which runs over the full course of the year.

The Genesis Project focuses on developing outstanding business leadership and management skills in a highly entrepreneurial context. Candidates are required to set up and run their own business. They are expected to apply the leadership and management theory in an intensive action-learning environment, which is their Genesis Business. Every year Genesis students compete for the coveted UCT Genesis Award (see award-winning videos here) by forming Genesis groups at the beginning of the year and then spending the rest of the year learning what it takes to hone their group into a hard working team capable of achieving group business objectives.

Each Genesis group is required to fundraise the startup capital for their business (See Cake Sale video’s here) and each Genesis group works closely with a Board of Directors, chosen from industry - all with a minimum of 5 years of director-level experience.

Genesis Award Videos:


Genesis Cake Sale Videos: