18 NQF credits at HEQSF level 8
Convener: D Maralack
Course entry requirements: Registration for the Postgraduate Diploma in Management in Sport Management
The course will provide students with theoretical and practical appreciation of administration, governance, business and finance within sports-related organisations.
Students will be exposed to the different specialist sports management disciplines across law, development, marketing, marketing research, the major business and related components of sport, and specifically how funds are raised, managed and circulated within the industry. The key governance, policy and economic drivers in the sports industry will be explored, aiming to create effective and efficient sports clubs, institutions, events and sports development programmes.
The course will enable students to apply general administration methodologies in different organisation types (South African Sports Confederation and Olympic Committee, national federations, tertiary institutions, professional teams, and fitness and recreation organisations).
These methodologies will help analyse sports policies and systems and contribute to the students’ ability to critically assess various sport governance systems, sport finance structures and apply the principles of law to sports. Practical exposure will be provided to students to appreciate the general principles of sports facilities management, competition management, various sports development systems (designing and managing mass participation programmes, life-skills programmes), sport marketing and marketing research, and applications of broadcasting, sponsorship, media, public relations, event management and sport tourism management in the sports industry.
DP requirements: Attendance of all tutorials and submission of all assignments as indicated in the course outline to be distributed at the beginning of the course. A sub-minimum of 40% is required for all coursework.
Assessment: Coursework 50% Tutorials and classwork 20% and Project 30%Exam 50 %
Last updated : 17 Jan 2019