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Applied Management

Tourism and Events Management

The tourism industry has emerged as one of the largest and fastest growing industries in the world today and, as the industry expands, so do the job opportunities. The postgraduate diploma in Tourism Management in the School of Management Studies at the University of Cape Town recognises that the current era of rapid global change is increasing demands for highly skilled managers in the tourism industry. The programme, which is the first and only such programme in South Africa, has been designed to prepare you for such a career. The course gives you the opportunity the build upon your previous undergraduate qualifications and experience by expanding your knowledge in key academic fields such as marketing, business, information technology. Former students occupy positions of seniority in both public and private sectors in South Africa and overseas.

Aims

The programme is vocational in nature and aims to provide generally educated graduates with a combination of general business management skills and specialised knowledge of the tourism industry. The postgraduate diploma in tourism management is designed to meet the educational requirements of future managers and executives.

Programme content

The diploma aims to attract graduates from a wide variety of undergraduate faculties and universities. As with the other diplomas, the learning is focused on the acquisition of both general and specific skills. The first semester is spent acquiring a solid grounding in good business practice (finance, marketing and corporate finance) whilst exploring the industry of tourism, and the focus during the second half of the year moves to courses that have been developed specifically for the tourism industry, such as marketing research methods, responsible tourism, events management, information systems management, and financial controls for the tourism industry. Students will also attend a course in communications and career development.

During the second semester, students will also be required to take an elective in one of the following specialist modules:

  • Hospitality Management
  • Transport for Tourism

A core feature of this diploma is a six-week internship programme, which has been developed with key players in the industry in South Africa (students have been posted at tourism departments in local government through to working in marketing departments of large private tourism organisations). In addition to successful completion of the coursework as a requirement for the award of the diploma, so too will be the successful completion by each student of a 250 hour long internship with an organisation affiliated to the diploma. The elective and internship that each student selects should be focused on the same area.

Careers

Past students have been successful in gaining employment in both public and private sectors in South Africa and overseas and many now occupy positions of seniority. These include senior officials with national and local tourism organisations such as the Department of Environmental Affairs and Tourism (DEAT), executives and managers with airlines, hotels, tour operations, NGOs (such as Open Africa) and visitor attractions and in education.


Postgraduate Diplomas

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