BUS4039S - Sport Management in Practice

Welcome

Objective

To give students an appreciation of how sport theory is applied practically within the South African sporting environment. Students will gain an understanding of the steps required to grow a sport, identify and nurture talent and ultimately improve overall performance, and are encouraged to apply their theoretical knowledge gained across all sport management disciplines.

Outline

Coaching theory. Managing high performance athletes (adult and junior athletes; the role of agents). Sport Information Technology (including game analysis techniques, software packages). Managing for performance. Athlete physiological testing. Mass participation. Elite player identification and development. Team management structures.