BUS4038S - Sports Administration

Welcome

Objective

To provide students with theoretical and practical appreciation of administration, governance and finance within sports organisations. Students will be introduced to the different specialist sports management disciplines across law, development, marketing, marketing research, facilities management and competition management.

Outline

General administration in different organisation types (SASCOC, national federations, tertiary institutions, professional teams, fitness and recreation organisations); Sport governance; Sport finance (structures and types); Sports law; Facilities management; Competition management; Sports development (designing and managing mass participation programmes, life-skills programmes); Sport marketing and marketing research.