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Welcome to the marketing section in the school of management studies

The study of marketing is a deeply entrenched aspect of Management Studies with a rich scholarly history. It is probably appropriate to say that marketing means different things to different people. For some marketing is mostly associated with the understanding of markets and how individuals and corporations make purchasing decisions, while for others marketing might be a fundamentally creative endeavour. Irrespective of one’s point of view, it is known that marketing sits at the core of almost any business activity. Marketing is therefore fundamental to our understanding of management and a growing body of knowledge has demonstrated its association with to superior business performance.

Because marketing can be seen as a human technology it is often thought off in an applied context. However, marketing also has deeply scientific and analytical dimensions with theoretical roots in economics, psychology, and sociology. It is therefore probably more accurate to describe marketing is both an art and a science. Read more ...

Latest News

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Researching affirmative action at UCT
06 March, 2018

A study by researchers from the University of Cape Town on the hotly debated issue of affirmative action has shown that the university’s policies have a substantial impact on the racial distribution of who is offered a place at the university.

The paper, titled “Estimating the size and impact of affirmative action in undergraduate admissions at the University of Cape Town”, was recently published in the South African Journal of Economics.

Lead researcher Andrew Kerr from DataFirst in the Faculty of Commerce; Patrizio Piraino, associate professor at UCT’s School of Economics; and Vimal Ranchhod, the deputy director of the Southern Africa Labour and Development Research Unit (SALDRU) looked into various sources of data to estimate the extent and targeting of affirmative action at UCT.


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Cybersecurity: Our shared responsibility
27 September, 2017

The internet has changed the way in which our world works. It has opened doors to information, people and communication. Unfortunately, it has also allowed criminal elements to enter our lives more easily.
South Africa loses an estimated R5.8 billion a year to cybercrime. In 2016 the Norton Report placed the country third highest out of 24 countries surveyed with regards to the effects of cybercrime. In the wake of international cybersecurity incidents such as the WannaCry virus, people are becoming increasingly vigilant of their online risks and more aware of their cyber safety.

October is Cybersecurity Month. This annual global campaign aims to raise awareness around cybersecurity issues, as well as educate the public about staying safe online. While UCT’S Information and Communication Technology Services (ICTS) has run this drive for the past five years, this year it is being run on campus by the newly formed Computer Security Incident Response Team (CSIRT).


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Recent Commerce finance graduate wins The Voice South Africa
17 July, 2017

Recent UCT finance graduate Craig Lucas was announced as the winner of season two of the popular singing contest, The Voice South Africa, last weekend. The winner of season one in 2016, Richard Stirton, was also UCT alumnus.

In the finale last weekend, Lucas sang Chris de Burgh’s Lady in Red, which led to him walking away with a recording deal from Universal Music, R250 000 in cash, a new car, a smartwatch and cellphone, a camera, a TV and R100 000 worth of fashion vouchers.

“My feet haven’t touched the ground since winning, and it hasn’t all quite sunk in yet, but it feels absolutely incredible,” says Lucas.Prior to auditioning he had no formal musical training and suffered from extreme performance anxiety, and was afraid of getting on a stage.


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