BUS4026W - Marketing Honours

Welcome

Whole Year Course.

Course co-ordinator: Mr G Human.

Prerequisites:

A student must be in his/her final year of study in the Business Science degree taking Business Strategy BUS4050W and Marketing Project BUS4025H concurrently. He/she must have completed Marketing II BUS3017W, Research in Marketing BUS3008W, Research and Survey Statistics STA3022F, Financial Accounting & IB ACC1006F & ACC1011S, or Business Accounting ACC1012S Information Systems I INF1000F and Mathematics 1002 MAM1002W. Students who have not obtained at least a second class pass division two in Marketing II BUS3017W may be required to obtain permission to be admitted to the honours course.

Course outline:

The course consists of a number of advanced modules and electives may also be offered. Modules may include Strategic Marketing, Retail Management, Marketing of Services, Relationship Marketing, Social Marketing and International Marketing. Depending on the minimum number of students required, electives may be added or withdrawn on an annual basis. Similarly module weights may be changed annually.

Assessment:

The various modules will be individually assessed on the following basis:

Projects, assignments & tests 50%
Final examinations 2 to 4 hours 50%
All modules will be weighted equally

DP requirements:

Attendance is compulsory for all tutorials. For each module students must obtain at least 50% for all class work (projects, assignments and tests) to be allowed to write the examination. Students must also pass each module and obtain at least a 50% aggregate mark to pass the course.