BUS3017W - Marketing II

Introduction

Third year status, whole year, 7 lectures per week, minimum one-hour tutorial per week.

Prerequisites:
Mathematics 1002 MAM1002W, Marketing I BUS2010F, Microeconomics II ECO2003F and Macroeconomics II ECO2004S, Statistics 1000 STA1000F/S, Business Statistics STA2020F.

Co-requisites:
Research in Marketing BUS3008W, Research and Survey Statistics STA3022S.

Course outline:
The course provides an opportunity for an in-depth study of Marketing and consists of various modules such as Consumer Behaviour, Promotion and Advertising Management, Industrial Marketing, Services Marketing and E-Marketing. The modules might vary from year to year in response to a dynamic marketing environment.

Assessment:
The various modules will be individually assessed on the following basis:
Projects, assignments & tests 50%
Final examinations 2 or 3 hours 50%
All modules will be weighted equally

DP requirements:
Attendance is compulsory for all tutorials. For each module students must obtain at least 50% for all class work (projects, assignments and tests) to be allowed to write the examination. Students must also pass each module and obtain at least a 50% aggregate mark to pass the course.