BUS3008W - Marketing Research I

Course Information

Prerequisites:
Business Statistics 2020 (STA2020F) and Research & Survey Statistics 3022 (STA3022F), Marketing I (BUS2010F/S), Microeconomics II (ECO2003F) and Macroeconomics II (ECO2004S) (or can be taken concurrently).

Co-requisites:
BUS3017W Marketing II.

Objective:
To give students an in depth and practical understanding of Research in Marketing and prepare students for further scholarly research.

Course outline:
The course covers the stages of the research process including formulation of the problem, research design, data collection methods and forms, sample design, analysis and interpretation of data and report writing. A practical project will run concurrently with the lectures. Specific applications of Marketing Research are also covered.

Assessment:
Projects, assignments and tests 50%
Final examination 50%
Minimum of 45% in final October/November exam.

DP requirements:
Attendance is compulsory for all tutorials. Minimum aggregate class work mark of 50%. Completion of all required project assignments.