BUS2010S - Marketing I

Course Objective

To provide an overview of the marketing process in an international and local context as well as to provide a base for further specialised study of marketing. Fundamental elements of the marketing concept, strategic marketing and the marketing mix will be covered with a view to developing an appropriate marketing strategy. This strategy helps ensure achievement of organisation objectives. The course will integrate special applications of Marketing that are currently relevant, such as E-Commerce.

Elements of the Course

• Lectures - To present marketing concepts and principles.
• Tutorials - To discuss course content and debate viewpoints to clarify issues where there may be misunderstanding. Applications, case studies and a Group Project will encourage application of the theory.
• Readings - The textbook(s) and additional readings are core elements of the course. They should be used as backup to the lectures and tutorials as well as providing a source of current thinking in marketing.

General Information

• Lecture Venues: Humanities Lecture Theatre 1
• Lecture Times: Mondays, Wednesdays & Fridays (3rd period)
• Tutorials: Attendance is a D.P. requirement