BUS4090F CREATIVITY IN BUSINESS
NQF credits: 18 at HEQSF level 8
Course convener: Associate Professor D Priilaid
Course entry requirements: Students must be registered for the Postgraduate Diploma in
On completion of the course, students will be able to explain critical theories of art, execute an
original piece of creative work, apply the habits of successful artists in the generation of new
business ideas, critique an existing business model and develop an innovative alternative. Some of
the topics covered will include: perspective and social constructs, proactivity, developing ideas,
commitment, intuition and the role of the unconscious.
This course aims to introduce students to the fundamental tenets of creativity and its application
within a business context, enabling students to see problems differently and to develop innovative
solutions accordingly. The course runs concurrently with the Second Semester of the Genesis
Project and is designed to support students in their projects with the development of innovative and
alternative solutions. It seeks to challenge existing silo-based thought patterns and to assist students
in their transition to developing a creative working life.
DP requirements Participation in all classes/workshops. Completion and submission of an
Individual Learning Log, an Individual assignment and a Group project, and to attain a minimum of
40% for the coursework.
October/November Exam 60%
Last updated : 16 Apr 2015