BUS4041S SPORTS ADMINISTRATION AND BUSINESS
NQF credits: 18 at HESQF level 8
Convener Dr D Maralack
Course entry requirements: Registration for the Postgraduate Diploma in Management in Sport
The course will provide students with theoretical and practical appreciation of administration,
governance, business and finance within sports-related organisations.
Students will be exposed to the different specialist sports management disciplines across law,
development, marketing, marketing research, the major business and related components of sport,
and specifically how funds are raised, managed and circulated within the industry. The key
governance, policy and economic drivers in the sports industry will be explored, aiming to create
effective and efficient sports clubs, institutions, events and sports development programmes.
The course will enable students to apply general administration methodologies in different
organisation types (South African Sports Confederation and Olympic Committee, national
federations, tertiary institutions, professional teams, and fitness and recreation organisations). These
methodologies will help analyse sports policies and systems and contribute to the students’ ability to
critically assess various sport governance systems, sport finance structures and apply the principles
of law to sports. Practical exposure will be provided to students to appreciate the general principles
of sports facilities management, competition management, various sports development systems
(designing and managing mass participation programmes, life-skills programmes), sport marketing
and marketing research, and applications of broadcasting, sponsorship, media, public relations, event
management and sport tourism management in the sports industry.
DP requirements: Attendance of all tutorials and submission of all assignments as indicated in the
course outline to be distributed at the beginning of the course. A sub-minimum of 40% is required
for all coursework.
(Tutorials and classwork 20% and Project 30%)
Exam 50 %
Last updated : 16 Apr 2015