Resource List :: The R&D Actuarial Science Internet Resource List

Marketing

	GVU'S WWW User Survey The World-Wide Web is one of the most popular Internet resources. Yet because of its distributed, global nature, very little is known about its users, their characteristics, and why they are using the Web. A better understanding of these users, and their reasons for accessing the Web will lead to improved development of Web-related tools and technologies as well as make the Web more usable by all users.The Graphics, Visualization, & Usability (GVU) Center's World-Wide Web User Surveys are a public service effort. All results are made free to the public as well as access to the collected datasets. The GVU Center is a research center affiliated with Georgia Tech's College of Computing (COC). Participation in the surveys is encouraged by both the the World-Wide Web Consortium (W3C) and NCSA's Software Development Group (SDG).
	Paradigm Shift (Chapter 22 from "How to Advertise on the Internet") "The first theoretical exploration" of the Internet as a catalyst for a paradigm shift. It also explains how this shift will change the nature of production, distribution, mass communication and advertising.
	Project 2000: Research Program on Marketing in Computer-Mediated Environment "A five year sponsored research effort devoted to the scholarly and rigorous investigation of the marketing implications of commercializing computer-mediated environments(CMEs)". conferences and seminars papers links to marketing and advertising resources on the Web searching facilities